ASUS products' top quality stems from product development. It's like learning Chinese Kung-Fu; one must begin with cultivating the "Chi" and inner strength. Besides innovating cutting-edge features, ASUS engineers also pay special attention to EMI (electromagnetic interference), thermal, acoustics and details that usually go unnoticed to achieve complete customer satisfaction. ASUS notebooks are the first TCO'99-certified notebooks worldwide.

The requirements for this honor include radiation emission control, energy (battery consumption), ecology (environment friendly) and ergonomics. To succeed in this ultra-competitive industry, great products need to be complimented by speed-to-market, cost and service. That's why all 8,000 over employees of ASUS strive for the "ASUS Way of Total Quality Management" to offer the best quality without compromising cost and time-to-market while providing maximum value to all customers through world-class services.

With unyielding commitment to innovation and quality, ASUS won 2,568 awards in 2007, meaning on average, the company received over 7 awards every day last year. BusinessWeek has ranked ASUS amongst its InfoTech 100 for the 10th straight year. ASUS has also achieved the number one title on the annual league table of Taiwan Top 10 Global Brands with a brand value of 11.96 billion US dollars.